Ch. 1 What’s In Economics For You?
Scarcity, Opportunity Cost, Trade
Ch. 2 Making Smart Choices
The Law of Demand
Ch. 3 Show Me the Money
The Law of Supply
Ch. 4 Coordinating Smart Choices
Demand and Supply
Chapter 5 Just How Badly Do you Want It?
Chapter 6 What Gives When Prices Don't?
Government Choices, Markets, Efficiency, and Equity
Chapter 7 Finding the Bottom Line
Opportunity Costs, Economic Profits and Losses, and the Miracle of Markets
Chapter 8 Pricing Power
Monopoly to Competition and In Between
Chapter 9 Pricing for Profits
Marginal Revenue and Marginal Cost
Ch. 9 Appendix: Exploring Perfect Competition:
Productivity, Costs, Quantities, and Profits
Chapter 10 When Markets Fail
Natural Monopoly, Gaming, Competition, and Government
Chapter 11 Acid Rain on Others' Parades
Externalities, Carbon Taxes, Free Riders, and Public Goods
Chapter 12 What Are You Worth?
Inputs, Incomes, and Inequality