Table of Contents

Ch. 1 What’s In Economics For You? 

Scarcity, Opportunity Cost, Trade

Ch. 2 Making Smart Choices

The Law of Demand

Ch. 3 Show Me the Money

The Law of Supply

Ch. 4 Coordinating Smart Choices

Demand and Supply

Chapter 5   Just How Badly Do you Want It?

Elasticity

Chapter 6   What Gives When Prices Don't?

Government Choices, Markets, Efficiency, and Equity

Chapter 7   Finding the Bottom Line

Opportunity Costs, Economic Profits and Losses, and the Miracle of Markets 

Chapter 8   Pricing Power

Monopoly to Competition and In Between

Chapter 9   Pricing for Profits

Marginal Revenue and Marginal Cost 

Ch. 9 Appendix: Exploring Perfect Competition:

Productivity, Costs, Quantities, and Profits

Chapter 10 When Markets Fail

Natural Monopoly, Gaming, Competition, and Government

Chapter 11 Acid Rain on Others' Parades

Externalities, Carbon Taxes, Free Riders, and Public Goods

Chapter 12 What Are You Worth?

Inputs, Incomes, and Inequality