Features and Benefits

MyLab Economics helps students master key concepts and improve results.  Used by more Canadian students and instructors than any other platform, this online homework, tutorial, and assessment program is directly tied to the learning outcomes of the Parkin program.   Leveraging MyLab Economics promotes active learning, gives instructors valuable insight into course dynamics and empowers students to learn how, when and where they want.   

This new edition of Parkin features more digital assets carefully reviewed and designed to meet the unique teaching and learning challenges of introductory economics, including: 

  • Digital Interactives - Economic principles are not static ideas, and learning them shouldn’t be either! Digital Interactives are dynamic and engaging assessment activities that promote critical thinking and application of key economic principles.
  • Question Help - Homework and practice questions are correlated to the learning outcomes of the program,and many generate algorithmically to give students unlimited opportunity for mastery of concepts. If students get stuck, Learning Aids including Help MeSolve This and eText Pages walk them through the problem and identify helpful information in the text, giving them assistance when they need it most.
  • Dynamic Study Modules help students study chapter topics effectively on their own by continuously assessing their knowledge application and performance in real time. These are available as prebuilt assignments, and are accessible on smartphones, tablets, and computers.
  • Pearson eText includes worked examples, videos, and interactive tutorials to bring learning to life. Algorithmic practice and self-assessment opportunities test students’ understanding of the material. Accessible anytime, anywhere via MyLab or the app.
  • The MyLab Gradebook offers an easy way for students and instructors to view course performance. Item Analysis allows instructors to quickly see trends by analyzing details like the number of students who answered correctly/incorrectly, time on task, and median time spend on a question by question basis. And because it’s correlated with the AACSB Standards, instructors can track students’ progress toward outcomes that the organization has deemed important in preparing students to be leaders.


Hallmark Features of the Parkin Program: 

Making Economics Real 

Students need to see economics as a lens that sharpens the focus on real-world issues and events, and not as a series of logical exercises with no real purpose. Economics in the News and At Issue are designed to achieve this goal. 

Each chapter opens with a student-friendly vignette that raises a question to motivate and focus the chapter. The chapter explains the principles, or model, that address the question and ends with an Economics in the News application that helps students to think like economists by connecting chapter tools and concepts to the world around them. All these news exercises are in MyLab with instant targeted feedback and auto-grading and constant uploading of new current exercises.

In many chapters, an additional briefer Economics in the News presents a short news clip, supplemented by data where needed, poses some questions, and walks through the answers.

At Issue boxes, engage the student in debate and controversy. Every box introduces an issue and then presents two opposing views. It leaves the matter unsettled so that students and the instructor can continue the argument in class and reach their own conclusions. 

Interviews with leading economists, whose work correlates to what the student is learning, are the final component of making economics real. These interviews explore the education and research of prominent economists and their advice for those who want to continue studying the subject.

Learning the Vocabulary

Learning the vocabulary isn’t exciting, but it is the vital first step to every discipline and it needs to be effective and quick. Highlighted key terms simplify this task. Each key term is defined in the sentence in which it it highlighted and appears in an end-of-chapter list and the end-of-book glossary (both with its page number); boldfaced in the index; and in MyLab Economics.

Showing the Action and Telling the Story

Through the past nine editions, Parkin has set the standard of clarity in its diagrams; the tenth edition continues to uphold this tradition. Our goal is to show “where the economic action is.” The diagrams in this book continue to generate an enormously positive response, which confirms our view that graphical analysis is the most powerful tool available for teaching and learning economics at the principles level.

Recognizing that some students find graphs hard to work with, we have developed the entire art program with the study and review needs of the student in mind. The diagrams feature:

  • Axes that measure and display concrete real-world data, and where possible and relevant, the most recent data
  • Graphs paired with data tables from which curves are plotted
  • Original curves consistently shown in blue
  • Shifted curves, equilibrium points, and other important features highlighted in red
  • Color-blended arrows to indicate movement
  • Diagrams labelled with boxed notes that tell the story
  • Extended captions that make each diagram and its caption a self-contained object for study and review

Learning Interactively—Learning by Doing

At the end of every chapter section, a Review Quiz invites the student to rework the section with questions that cover the key ideas. A parallel set of questions in MyLab Study Plan enable the student to work the questions and get instant targeted feedback.

As part of the chapter review, the student has an opportunity to work a multi-part problem that covers the core content of the chapter and consists of questions, solutions, key points, and a key figure. This feature increases the incentive for the student to learn-by-doing and review the chapter actively, rather than passively. The worked problems are also available in MyLab Study Plan along with interactive animations of the problem’s key figure.