Features and Benefits

  • NEW! New and updated annotated articles and student writing show readers exactly how to move from invention to argument, whether they are analyzing a written text, a visual text, or developing a research-based argument.
  • REVISED! The refreshed section in Chapter 3 on classical argumentation, Toulmin logic, and Rogerian argument offers students guidance in exploring different strategies of arrangement to construct effective arguments.
  • REVISED! In addition to the focus on rhetorical appeals and the canons of rhetoric found in prior editions, the Fifth Edition features expanded coverage of ethos and logos, as well as more detailed examination of persona and rhetorical stance.
  • REVISED! Expanded sections on invention in Chapters 3, 4, and 6, complete with additional student samples, encourage students to find modes of prewriting that best suit their learning style, writing habits, and the parameters of their writing tasks.
  • REVISED! Student writing in the chapters showcase ways to analyze a variety of types of argument, from written to visual arguments. In addition to guided instruction in the body of each chapter, the “Spotlighted Analysis” feature offers students the opportunity to apply strategies of rhetorical analysis to a diverse range of texts, from traditional written arguments, to political cartoons, advertisements, photographs, posters, websites, and even film trailers.
  • REVISED! A refreshed section on search methodologies includes discussion of adapting search methodology to different search engines (i.e., Google vs. academic databases) and how to effectively conduct Boolean searches. 
    • In addition, the streamlined discussion of evaluating sources is designed to provide students with a useful process for assessing materials for their own research once they find them.
    • Lastly, discussion of Joseph Bizzup’s BEAM approach to research encourages students to move beyond categorizing sources in terms of primary and secondary materials to considering how to use those sources to produce effective research-based arguments.